Although CNOVA is known to be one of the largest e-commerce players in the world, it did not provide relevant channels for consumers in the mobile platform. My work and the team was to create all apps and mobile sites from scratch.
In most of the following projects, I coordinated the team throughout the process of researching, ideation, prototyping and usability testing for apps and mobile sites.
Brands I worked with:
• Ponto Frio
• Extra
• Casas Bahia
• PDA
Roles: ux researcher / interaction designer
Pão de Açúcar Group / CNOVA
2012