Itaú Card Sorting

Itaú bank is the largest banking and financial group in South America. The main objective of this Project was the validation of the Taxonomy of all corporate internet banking.

By the use of card sorting with different groups of customers, some users misunderstand issues were discovered. The solution came through a reclassification of names and services that provided a new structure, closer to the users mental model.

Roles: ux researcher

ITAU Card Sorting

Card Sorting - Similarity Matrix

Card Sorting - Dendograma