Dotz reunites several companies throughout Brazil, managing the most important fidelity program in the country. Dotz intended to increase the customer engagement, especially with recollection of rewards and the accumulation of points.
In order to achieve the goals, we developed suitable solutions after the analysis of the data collected by usability tests, deep interviews of key business leaders, field research, consumer journey and workshops.
Roles: team leader & ux researcher
- Field research
- USABILITY COMPARATIVE TESTS
- data analYsis
- main issues on callcenter
- CUSTOMER JOURNEY MAP