Dotz website & ecommerce

Dotz reunites several companies throughout Brazil, managing the most important fidelity program in the country. Dotz intended to increase the customer engagement, especially with recollection of rewards and the accumulation of points.

In order to achieve the goals, we developed suitable solutions after the analysis of the data collected by usability tests, deep interviews of key business leaders, field research, consumer journey and workshops.

Roles: team leader & ux researcher

  1. Field researchField Researching Dotz

  2. BENCHMARKSCaptura de Tela 2016-03-27 às 16.45.06

  3. USABILITY COMPARATIVE TESTSCaptura de Tela 2016-03-27 às 16.43.05

  4. data analYsis
    Some results from comparative usability study between competitive players
    Web Analytics


  5. main issues on callcenter
    Captura de Tela 2016-03-27 às 16.43.14


  6. strategy
    Captura de Tela 2016-03-27 às 16.49.22


  7. CUSTOMER JOURNEY MAPcropped-Optimized-ConsumerJourneyDotz.jpg

  8. FLOWS


  9. PROTOTYPE
    Dotz_prototipo_01Prototype